The brand

A long history

An expert liqueur-maker since 1755

1714

1714

Birth of the company's founder, Marie Brizard, on 28 June 1714 in Bordeaux ( in the Sainte-Croix district).

1755

1755

Creation of Maison Marie Brizard & Roger by Marie Brizard and Jean-Baptiste Roger, her business partner. During this time, the founders built the business starting with a reference product of Anisette and a range of quality liqueurs

1763

1763

Marie Brizard finalises the definitive recipe for the famous Anisette liqueur that bears her name

1805

1805

For the 50th anniversary of the founding of the company, Anne Brizard-Roger hands over its management to her three sons: Jean-Baptiste-Augustin Roger, Basile-Augustine Roger, and above all, Théodore Roger. The process for handing down the know-how was now in place, it was time to start to make the company grow.

1827

1827-1829

The company developes its trade in the French and Spanish empires. It exports cases of Anisette to South America and the United States, two attractive markets that would remain loyal to Maison Marie Brizard & Roger

1893

1893

Maison Marie Brizard & Roger takes part in the World's Fair in Chicago, and from this date, prizes awarded at trade fairs would always appear on the bottle labels

1900

1900

The Marie Brizard company attends the World's Fair in Paris as a member of the judging panel (50 million visitors). This is the opportunity for Marie Brizard to present its installations and for its Anisette to appear on the menus of the grand hotels in the Trocadéro

1949

1949

Buses advertising Marie Brizard criss-cross throughout France (until 1953) and are present at trade fairs, establishing Anisette as a popular brand

1966

1966

The Anisette bottle, with its pronounced trapezoid shape and its label becomes the brand's distinctive sign. We now see the bottle appearing in a number of films and the brand is now one of the strong symbols of French tradition

1982

1982

Marie Brizard actively launches in the alcohol-free sector (Pulco) and in cocktails, and creates the Marie Brizard International Bartender Seminar (IBS), the industry's most well-known global event, to promote this consumer trend.

1990

1990

Marie Brizard returns to a more standard advertising method and goes back to its origins with the "Marie Brizard - nothing has caused so much trouble since 1755" advertising campaign

2011

2011

Marie Brizard Anisette receives a double gold at the San Francisco World Spirits Competition, renewing the prizes won between 1855 and 1958 at the great trade fairs

2015

2015

For the company's 260th anniversary, the group changed its name (Marie Brizard Wine & Spirits) confirming its international identity and the strength of its Anisette

2016

2016

New visual identity